Jul 16
When the Flag Stops Being a Guarantee: Has the Luxury Hotel Brand Lost Its Imprimatur?
When the Flag Stops Being a Guarantee: Has the Luxury Hotel Brand Lost Its Imprimatur? There was a time when booking a recognised luxury hotel brand felt like an act of reassurance. One might not know the city especially well, or have any personal knowledge of the particular property, but the name above the door carried its own authority. A Park Hyatt was expected to feel like a Park Hyatt, while a Four Seasons, Ritz-Carlton or St Regis came with its own set of assumptions. T